The Jarnys

In the middle of the energy crisis with skyrocketing electricity prices, E.ON was to launch Elna – a service that gives precise control over your energy consumption. But instead of just launching a product, we launched a reality series with an ordinary Swedish family – The Jarnys. They got to educate and entertain our customers on their journey towards an energy-smart and more sustainable life – kilowatt by kilowatt.

1 700 000

Swedes saw the first three episodes

76% / 36%

view and completion rate for our 6+ minutes long episodes


reduced energy consumption among E.ON customers (7% among all Swedes during the same period).


The series was awarded with gold in the Nordic Youtube Awards

@FamJarny on Instagram & TikTok