Eriksberg

Julpåskölen

No Christmas is complete without Christmas beer. But people buy more than they need. 57% of bottles stay unopened after the holidays.

That’s a lot of beer going to waste. Until now.

Because here’s a not-so-secret secret: Christmas beer and Easter beer are the same thing. Dark, spicy lager that pairs just as well with herring and meatballs in December as it does in April.

So we created a dual-label design that gives leftover beer a second life. Peel away Christmas, and your beer is instantly reborn for Easter.

One bottle. Two beers. Zero waste.