Brand Identity & Concept

BRA Flyg, Sweden’s largest regional airline, has been hard at work delivering more sustainable ways of flying through the years. Their sustainability efforts are now placed in the forefront of their business and with that comes a new brand identity, inspired by the beautiful bird’s eye view of Sweden and the historical symbols of traveling.

The communication concept “Ha det BRA” is a play with words (translating roughly to “Have a good time”) and highlights all the big and small enjoyable things BRA Flyg has to offer. The concept is also an extension of the sustainability efforts, and work as a promise that these efforts will also allow future generations to have a good time on this planet.