Visual Identity

As Vimla's brand develops we have been privilieged to be a part of the continuous development of the visual identity, from color palette to visual system to illustrations. For the latest visual update for Vimla, we wanted to focus on the core of the brand that has been it's great strenght from the very beginning. Their warmt and quirky personality. For the 2024 update, we made tactile sticker versions of the logotype and pricetag, without losing its strong visual recogniction. We also hand made paper textures to go along with the tactile sensation of the logotype.

The new illustrations are grungy, bright and cheerful - and brings childish excitement to Vimlas communication.