
Hövding
Protecting genius
Putting on a seatbelt in the car is a no-brainer for most people. But putting on protective gear before getting on a bike isn’t. Bicycle injuries are often thought of in the terms of physical damage, but there’s something else, something extremely valuable that stands at risk of being harmed. Your genius.
To help define what Hövding really does, we created the concept “Protecting genius”. In our first work, we showcased some genius minds in different fields. Meet the chef, the rug tufter and the neon light artist. Because it’s no longer about being a rocket scientist. As long as what you do makes this world a little bit better, a little bit more interesting – it’s genius. And that’s worth protecting.



More work
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UL - We're on our way
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Spendwise - In any case, you can trust your loan
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Malmö stad - Språkresan
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Sandvik - The Impossible Statue
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Hövding - Protecting genius
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Malmö stad - Cigarette Buttcoin
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RFSU / Way Out West - The Livebrator
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E.ON - The Jarnys
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Kavall - Visual identity
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ByWe - The nordic hair care powerhouse
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Lenovo - The new nudes
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Ipren - Painful moments
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Samsung - Make more of every moment
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Malmö stad - Unwrap democracy
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Sambla - Alla lån kan bli bättre
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Malmö stad - Mobilitet
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HOJ - Visualizing the love of movement
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Malmö stad - Dirty talk
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Samsung – Make life better
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Skånetrafiken - Together we make the air better
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Lif - Together we make the air better
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Lenovo - Legiondary delivery
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Nyköpings kommun - Visual identity
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Skånetrafiken - Summer is now released
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Unga Lukas - Orc therapy
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Smarteyes - Eyewear for everyone
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Volvo CE - Add silence
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E.ON - Christmas campaign
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E.ON - The electric revolution
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Gillis Edman - Adding human warmth to life’s many stages
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Smarteyes - Giving affordable design a new look
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SL - A comfier way to travel
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Lenovo - Legion delivery
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Lenovo - Silver Snipers
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E.ON - Let's electrify Sweden, kilowatt by kilowatt.
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Lenovo - Metal Reviews
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Lindvalls - Riktig korv