Malmö stad

Always open

Even though Malmö is one of the cities in Sweden with the largest amount of bins (4, 300 to be exact), the citizens consider the bins inaccessible. So, with the message ”Always open”, the city of Malmö wanted to see if an exaggerated visibility could lead to an increased usage of the bins. With these generous opening hours as a hook, neon signs lit up the bins so that everybody, no matter the time of day, was given the opportunity to dispose of their litter the right way.