Lenovo

The new nudes

Influencers are used to exposing themselves. But it’s always on their own, edited terms. So what happens when they give away that control completely? The new Lenovo Yoga laptop was launched in a playful merge of two different types of subcultures: the nudity online with zoomed in pixels and ruthless comment sections. And the nudity in the art world, where your gaze is meant to appreciate shapes and expressions. Put those two together, and you have The New Nudes.

~ 2 400 000 SEK

Value of earned media

~ 2 500 000

Total reach

More work