Skånetrafiken
Together we make the air better
Sustainability. Companies love to talk about it, but for consumers it can be hard to grasp and often tough to relate to. To establish Skånetrafikens role as one of the most sustainable ways to travel – not only for you but for the whole region we opened our mouths and set course down into our lungs. By reminding people that we all share the same air, the goal was to get more people to reflect on, and begin to take responsibility for "the lungs that we share".


Summary
The campaign was not only well received. 6 out of 10 even described it as enlightening, and among those who saw the campaign, the perception of Skånetrafiken as a sustainable way to travel increased by 49%.
More work
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Malmö stad - Unwrap Democracy
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Samsung - 3D Rooms
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Sambla - Alla lån kan bli bättre
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Malmö stad - Mobilitet
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HOJ - Visualizing the love of movement
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Malmö stad - Dirty talk
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Samsung – Make life better
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Skånetrafiken - Together we make the air better
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Lif - Together we make the air better
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Nyköpings kommun - Visual Identity
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Skånetrafiken - Summer is now released
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Unga Lukas - Orc Therapy
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Smarteyes - Eyewear for Everyone
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Volvo CE - Add Silence
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E.ON - The Electric Revolution
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Gillis Edman - Adding human warmth to life’s many stages
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Smarteyes - Giving Affordable Design a New Look
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SL - A comfier way to travel
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Lenovo - Silver Snipers
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E.ON - Let's electrify Sweden, kilowatt by kilowatt.
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Vimla – Bye bye offline!
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Lenovo - Metal Reviews
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Lindvalls - Riktig korv
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PRV - Piracy is a Bad Deal